Impero

Hi, we're Impero. We make tired brands famous again.

London, United Kingdom
Founded: 2009
Staff: 40
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Skills

Online/Digital
Web Design
Branding/Identity
Design
Graphic Design
Digital/Web
Social Media
Advertising & Media
Digital Marketing
Clients
PepsiCo
Pernod Ricard
Primark
Barbour
T. M. Lewin
Cold Press Juice
Beefeater Gin
Campo Viejo
7 Up
Money Supermarket

and 4 more

Sector Experience

Cosmetic / Beauty
Fashion
Food & Drink
Media
Property
Retail
Travel
Alcohol
Less

Havana Club Rebrand and Reposition

Havana Club was in need of a refresh. They knew they needed to start talking to the younger generation or risk getting left behind. They came to us with a brilliant ambition: they wanted to be a cult brand. So we set out to create a new global strategy and brand for Havana Club to recruit the next generation of rum drinkers.

Tags

rebrand
Repositioning
Brand strategy
Brand communications

Clients

Pernod Ricard