Imagination brings Hollywood quality within reach of brands with Epic Games

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Imagination brings Hollywood-quality content to brands through our groundbreaking work with Epic Games' Unreal Engine

After receiving an Epic MegaGrant from Epic Games, we've fully embraced real-time virtual production, proving that epic results can be sustainably achieved with little space and manpower. With our expertise, brands can use virtual production to unlock a new world of creative possibilities, offering their audiences an enriched experience across all touchpoints.

Viewers follow the story of a female protagonist Phoenix Jaxson—played by alt-pop artist July Jones—as she solves crime and delivers justice in a dystopian world. The video highlights the creative possibilities of virtual production by taking the audience on an action-packed journey through photorealistic urban environments, spanning day to night, which finally breaks the fourth wall by revealing the set and film crew behind the production.

Utilising the capabilities of Unreal Engine, we blend the physical and digital worlds by combining live-action footage and computer graphics in real-time — enabling brands to create cinematic live, or as-live, content indistinguishable from the real world. The result is a revolution in content production which will meet the brands’ growing demand for richer and more engaging content and experiences, while removing barriers around quality, cost, and turnaround time.

With an ever-growing communication ecosystem, and as content consumption soars, organisations are also seeking to innovate and deliver unique and immersive experiences seamlessly across the entire customer journey. Virtual production will play an important role in doing just that.

“Following years of collaboration on remarkable Unreal Engine projects, we’re delighted to support Imagination’s pursuit of virtual production and in-camera VFX through Epic MegaGrants. We’re excited to see their storytelling capabilities and technical expertise open new creative doors and unlock powerful content for their partners in the future.” Doug Wolff, Business Development Manager, Epic Games.