Under Armour #UnlikeAny #IWill

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Under Armour has quickly established itself as a serious contender among the most popular sport brands—but is still behind when it comes to reaching female audiences

Under Armour has quickly established itself as a serious contender among the most popular sport brands—but is still behind when it comes to reaching female audiences.

We created a brand platform allowing influencers to demonstrate their grit and to show audiences how they pushed their training to the max; #UnlikeAny. By gifting female fitness influencers, we allowed them to train in their favourite new Under Armour performancewear, whilst giving them creative freedom to create content that inspired and engaged audiences.