Small but mighty, we created a micro influencer campaign with clout allowing TomTom to engage notoriously hard-to-reach communities.
Truck drivers can be on the road for up to 56 hours a week—meaning they are impossible to reach. A marketers worst nightmare. Especially for TomTom, launching their GO PROFESSIONAL sat-nav device made for large vehicles.
We let truckers do the talking. Partnering with 18 micro influencers who drive large vehicles for a living became brand ambassadors, sharing authentic content about their GO PROFESSIONAL experience. Because influencers have the power to engage niche communities. Even from on the road.