IMA | Influencer Marketing Agency

IMA helps brands engage audiences worldwide through top influencers. We develop and execute your campaign from A-Z with an in-house team of experts.

Amsterdam, Netherlands
Founded: 2010
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Skills

Influencer marketing
Marketing
Campaign Creation & Management
Creative Agency
Clients
Pernod Ricard
Philips
Booking.com
Calvin Klein
Diesel
Nivea
KLM
Tommy Hilfiger
Hunkemoller
TomTom

and 14 more

Sector Experience

Marketing
Influencer Marketing
social media marketing
Social media
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TomTom #TruckersbyTruckers

Small but mighty, we created a micro influencer campaign with clout allowing TomTom to engage notoriously hard-to-reach communities.

Truck drivers can be on the road for up to 56 hours a week—meaning they are impossible to reach. A marketers worst nightmare. Especially for TomTom, launching their GO PROFESSIONAL sat-nav device made for large vehicles.

We let truckers do the talking. Partnering with 18 micro influencers who drive large vehicles for a living became brand ambassadors, sharing authentic content about their GO PROFESSIONAL experience. Because influencers have the power to engage niche communities. Even from on the road.

Tags

Social media case study
Social media campaign
Influencer Marketing
Marketing agency

Clients

TomTom