Identity is an award-winning full service live and virtual events agency.

Westham, United Kingdom
Founded: 2000
Staff: 100
Event & Experiential
Conference & Event Production
digital agency
Exhibition design & management
Live events
Live Experience
3D Rendering
virtual events
Virtual Reality Production

and 9 more

Harley Davidson
royal navy
new balance
Eurotunnel Le Shuttle

and 2 more

Sector Experience

Automotive, Business to Business, Charity, Construction, Cosmetics/Beauty, Education, Fashion, Financial, FMCG, Healthcare, Industrial, IT, Leisure, Professional service, Property, Public sector, Retail, Technology, Telecoms, Tourism, Travel, Utilities
government sector

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Top man Dunnell heads up major events at Identity

by Michael Gietzen

8 October 2020 13:19pm

Simon Dunnell has been appointed Head of Major Events at Identity, The Human Experience agency.

In this full-time role Simon will oversee the delivery of major projects, experiential events and key opening ceremonies for the leading events agency.

Simon said: ‘’I have worked with Identity, in a freelance capacity, in the past and on all occasions have been overwhelmingly impressed by the professionalism, creativity and tenacity of the team. I’m thrilled to join Identity – an agency that I admire and respect greatly.”

Michael Gietzen MD, Identity said: “It is a real coup for Identity to have Simon join us permanently in-house. We’ve experienced first-hand the magic and meticulous project management skills he brings to major events, so we’re delighted that Simon is now wholly dedicated to our clients’ events and the Identity team.”

Simon has over 25 years of experience in the event industry and worked with Identity on significant projects to include the Global Conference for Media Freedom and the 70th NATO Leaders Summit. He started his career as a lighting and CAD designer and in 2003 moved into a technical director role. He has worked on large-scale projects across a wide range of event sectors for brands such as Shell, Microsoft, Apple, Tour de France, BBC, LOCOG, HMG, NATO, McLaren and Goldman Sachs.

Simon has worked extensively across all continents and relishes the challenge of designing and delivering complicated projects in difficult locations. At Identity, he will be responsible for overseeing the smooth delivery of future major projects.


project manager
Event / Exhibition Design
Live Events
Event Agency