Heavy hitters join events agency, Identity
Neil Mason joins Identity as executive creative director
Neil has spent most of his life creating immersive experiences for some of the world’s most valuable brands; generating original, compelling concepts and executing them with refined strategic, creative and digital direction.
Neil is a tutor at the RCA, on the board of governors at Ravensbourne University and is a judge for D&AD.
Phillip Maggs joins Identity as senior digital producer.
With 15 years agency experience delivering work for clients such as IBM, Rolls Royce, PepsiCo, Airbus, Facebook, Playtech, Burberry and many others; Phil is a highly creative and experienced interactive content and production specialist.
Phil has worked on such diverse and exciting projects, creating fireworks for Katy Perry, to producing rings of fire for the London 2012 Olympic opening ceremony.
He will lead Identity’s in-house digital production team, bringing significant value and insight to projects and clients.
James Shirley joins Identity as head of production. He leaves London-based Imagination after 15 years in a role that encompassed production management, technology teams, graphics creation and digital production delivery.
He joins Identity to lead on production and will work closely with Identity’s newly appointed executive creative director, Neil Mason and senior digital producer, Phil Maggs, to oversee creative productions for the agency’s growing global client base.
Originally from the world of theatre, James’ career in experiential production has been on a constant upward trajectory - heading up specialist production technologist teams, 2D production teams and digital production service teams. He has worked with some the world’s leading brands to include Jaguar Land Rover, Aston Martin, Rolls-Royce and Vodafone producing some ground-breaking projects.
Michael Gietzen, MD said: “A lot has changed in the past ten years, and indeed in the last few months, but what hasn’t changed is the need for high-end craft and creativity. We are now very rich in talent and with our innovation lab Identity will continue to push what is technically possible - helping brands bring meaningful ideas to life. These appointments at Identity are game-changing for our agency. All three bring a level of strategic insight and creativity that elevates Identity to an industry-leading position.”