iCrossing UK

iCrossing is a digital marketing agency that works with businesses to create a real step-change.

Brighton, United Kingdom
Founded: 1997
Staff: 640
Paid Search
Social Media
Search Engine Optimization
Digital Marketing
Paid Social
Paid Media
Digital Strategy.
Technical Consultancy

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LG Electronics

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iCrossing win gold at IPM Awards with reed.co.uk

June 11, 2014

Digital marketing agency, iCrossing, is very proud to announce success at last night’s IPM Awards, taking home the gold in the financial and professional services category for their reed.co.uk YouTube Trueview campaign.

The focus for the award-winning campaign with reed.co.uk was to raise brand awareness and drive traffic to their employment website. The agency created a web-only video featuring the reed.co.uk Super Commander ordering people to ‘stop watching cats and find a new job’. In just one month, the video clocked up some 1.5 million views and increased traffic to the site by over 13%.

It also smashed YouTube records, achieving the highest click through rate ever in the UK at 3.6% – nothing like a few fluffy kittens to grab people’s attention! In fact, the campaign was so effective, that Jamie Bodkin, Head of Digital Marketing at reed.co.uk had this to say about it:

“The campaign has fundamentally changed the way that reed.co.uk views brand advertising in general, and that primarily has to do with the fact that the results from this have been way over and above our expectations.”

Tom Jones, Chief Client Officer, said: “We are very proud that the work we have done for reed.co.uk won at the IPMs last night. The campaign demonstrates the power of combining great audience insight with a creative idea. The fact that the video smashed YouTube’s UK click through rates is also testament to this.”

About iCrossing UK

Guided by insights. Driven by passion. Measured by results.

iCrossing UK is a digital marketing agency specialising in data driven strategies to build connected brands.

The company blends best-in-class digital marketing services — including paid media, search engine optimisation, creative, Web development, social media, UX, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI.

iCrossing UK’s client base includes such recognised brands as The Coca-Cola Company, LG Electronics, The LEGO Group, Heathrow and M&S Bank.

iCrossing UK is part of iCrossing, one of the world’s largest digital marketing agencies, which employs over 900 staff in 17 offices around the globe, including 150 staff based at UK offices in London, Manchester and Brighton.

iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies.

For more information, please visit www.icrossing.co.uk or contact us at results@icrossing.co.uk.