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iCrossing and UNIQLO win at the 2014 Online Retail Awards
September 17, 2014
Digital marketing agency, iCrossing can now reveal that it won at the 2014 Online Retail Awards for its work with high street favourite, UNIQLO.
With a win in the Large Online Retailer category, and a commendation in the Fashion and Clothing category, iCrossing and UNIQLO impressed the judges with their integrated digital marketing campaigns to promote the retailer’s celebrity collaborations. Amongst others these included collections by top designers Orla Kiely and Celia Birtwell and a new range of sportswear worn by tennis ace Novak Djokovic.
The awards highlighted the campaigns’ successful use of multiple digital channels to grow the UNIQLO business. The results speak for themselves – UNIQLO saw a 24% increase in campaign revenue year on year and a 47% increase in search market share compared to competitors.
Tom Jones, Chief Client Officer at iCrossing said: “UNIQLO continues to delight their customers with collaborations that keep their fashion cool and exciting. Their truly creative outlook allows us to produce campaigns that offer something different and it clearly pays off. This win is testament to the originality and imagination of the team both here at iCrossing and at UNIQLO. Here’s to the next campaign.”
The awards ceremony was held last night at the Royal Garden Hotel in Kensington.
About iCrossing UK
Guided by insights. Driven by passion. Measured by results.
iCrossing UK is a digital marketing agency specialising in data driven strategies to build connected brands.
The company blends best-in-class digital marketing services — including paid media, search engine optimisation, creative, Web development, social media, UX, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI.
iCrossing UK’s client base includes such recognised brands as The Coca-Cola Company, LG Electronics, The LEGO Group, Heathrow and M&S Bank.
iCrossing UK is part of iCrossing, one of the world’s largest digital marketing agencies, which employs over 900 staff in 17 offices around the globe, including 150 staff based at UK offices in London, Manchester and Brighton.
iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies.
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