iCrossing UK

iCrossing is a digital marketing agency that works with businesses to create a real step-change.

Brighton, United Kingdom
Founded: 1997
Staff: 640
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Skills
Paid Search
Social Media
Search Engine Optimization
Digital Marketing
Display
Paid Social
Paid Media
Digital Strategy.
Technical Consultancy
Content

and 6 more

Clients
Barclays
Visit Wales
White Stuff
LG Electronics
L'Oreal
Bridgestone
PepsiCo
Virgin
Hearst
aldi

and 19 more

Sector Experience

Automotive
FMCG
Retail
Travel
Pharmaceutical
Finance
Luxury
b2b
sports and technology
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Volvo UK - Engaging social content and community management

by Emma Potter

Developing a strategy to help Volvo UK cut through the noise on social. The result? A 434% rise in engagement rates.

The Challenge: Standing out from the crowd

We needed to tailor social global assets and above-the-line creative in new and engaging ways for UK-specific audiences.

What we did: Developing a platform and content strategy

Volvo has a wealth of global assets and strong above-the-line creative. But it’s often not suited to social media. We undertook a market audit and established the brands key content pillars, outlining what to talk about, why and how often. This fed into a platform and content strategy to inform how different channels work together, and outlined measurable objectives for each channel and audience segment. This approach helped define customer journeys across all touch-points.

For Volvo, community management is about finding and creating conversations, sticking to their official tone of voice, being human and personal.

Imitation is the highest form of flattery

Competitor automotive brands were copying creative.

434% increase in engagement rates (within four months compared to previous period)

29.1% growth in social following

Tags

Content Creation
video production
Social content
Community Management

Clients

Volvo UK