iCrossing is a digital marketing agency that works with businesses to create a real step-change.
Thred Media - Building a brand new web destination for Gen Z
With Generation Z super-influencer and Thred Media founder, Jenk Oz, we created a digital space for young people.
The challenge: Less choice, more quality and improved engagement
We needed to create a digital space dedicated to young people, shaped by youth culture and powered by social change. A place where Gen Z can share trending topics and talk about issues that are important to their generation.
What we did: Built a beautifully designed website
Working with Generation Z super-influencer and Thred Media founder, Jenk Oz, we channelled 'less is more' and built thred.com – a beautifully designed website that helps users find content quickly, whilst also ensuring users understood what was actionable and what wasn’t. Showcasing large featured imagery alongside punchy titles was a key design focus, drawing readers in to relevant articles.
"iCrossing rocks. I love the website they built, they were able to bring to life exactly what I had imagined and more."
"Our vision for Thred.com is a destination for the Gen Z movement globally. iCrossing interpreted the brief amazingly well and as well as being fun and easy to work with, they really know their stuff. This is the start of what we hope will be an exciting journey together."