iCrossing UK

iCrossing is a digital marketing agency that works with businesses to create a real step-change.

Brighton, United Kingdom
Founded: 1997
Staff: 640
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Skills
Paid Search
Social Media
Search Engine Optimization
Digital Marketing
Display
Paid Social
Paid Media
Digital Strategy.
Technical Consultancy
Content

and 6 more

Clients
Barclays
Visit Wales
White Stuff
LG Electronics
L'Oreal
Bridgestone
PepsiCo
Virgin
Hearst
aldi

and 19 more

Sector Experience

Automotive
FMCG
Retail
Travel
Pharmaceutical
Finance
Luxury
b2b
sports and technology
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Thred Media - Building a brand new web destination for Gen Z

by Emma Potter

With Generation Z super-influencer and Thred Media founder, Jenk Oz, we created a digital space for young people.

The challenge: Less choice, more quality and improved engagement

We needed to create a digital space dedicated to young people, shaped by youth culture and powered by social change. A place where Gen Z can share trending topics and talk about issues that are important to their generation.

What we did: Built a beautifully designed website

Working with Generation Z super-influencer and Thred Media founder, Jenk Oz, we channelled 'less is more' and built thred.com – a beautifully designed website that helps users find content quickly, whilst also ensuring users understood what was actionable and what wasn’t. Showcasing large featured imagery alongside punchy titles was a key design focus, drawing readers in to relevant articles.

Client testimonials:

"iCrossing rocks. I love the website they built, they were able to bring to life exactly what I had imagined and more."

~Jenk Oz, Founder & CEO, Thred Media

"Our vision for Thred.com is a destination for the Gen Z movement globally. iCrossing interpreted the brief amazingly well and as well as being fun and easy to work with, they really know their stuff. This is the start of what we hope will be an exciting journey together."

~Carmen A Greco, CFO, Thred Media

Tags

Digital design and build
website build
website
website design
website design and development

Clients

Thred Media