iCrossing UK

iCrossing is a digital marketing agency that works with businesses to create a real step-change.

Brighton, United Kingdom
Founded: 1997
Staff: 640
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Skills
Paid Search
Social Media
Search Engine Optimization
Digital Marketing
Display
Paid Social
Paid Media
Digital Strategy.
Technical Consultancy
Content

and 6 more

Clients
Barclays
Visit Wales
White Stuff
LG Electronics
L'Oreal
Bridgestone
PepsiCo
Virgin
Hearst
aldi

and 19 more

Sector Experience

Automotive
FMCG
Retail
Travel
Pharmaceutical
Finance
Luxury
b2b
sports and technology
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Optegra - Web design and build

by Emma Potter

Designing and building a new UX-focussed digital platform for eye care specialists, Optegra, leading to a 45% increase in conversion rates year-on-year.

The challenge: An underperforming digital platform

Eye care specialists, Optegra, had a presence online; but their website was under performing. It wasn't optimised for mobile, the layout was basic and inconsistent, and the user experience needed a lot of attention.

What we did: With a focus on UX & UI, we breathed new life into the digital customer experience

With key objectives to increase conversion rates and improve SEO, iCrossing's expert product design and build teams adopted a mobile-first Agile sprint approach to user experience (UX) and user interface (UI) to breathe new life into Optegra's digital customer experience. We also built a modular content management system (CMS) framework, future-proofing for efficient further content uploads.

Focus on the digital customer experience

Overall revenue has increased by 56%. Now, people are finding what they want with fewer clicks.

Overall conversion rates are up 45% year-on-year (YOY)

Number of page views is down by 30% which, given the improved conversion rates, is a good thing

Consultation booking requests are up a whopping 80%

Tags

website design and build
customer experience
User Experience
User Experience Design
digital platform

Clients

Optegra