iCrossing UK

iCrossing is a digital marketing agency that works with businesses to create a real step-change.

Brighton, United Kingdom
Founded: 1997
Staff: 640
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Skills
Paid Search
Social Media
Search Engine Optimization
Digital Marketing
Display
Paid Social
Paid Media
Digital Strategy.
Technical Consultancy
Content

and 6 more

Clients
Barclays
Visit Wales
White Stuff
LG Electronics
L'Oreal
Bridgestone
PepsiCo
Virgin
Hearst
aldi

and 19 more

Sector Experience

Automotive
FMCG
Retail
Travel
Pharmaceutical
Finance
Luxury
b2b
sports and technology
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DALI - 8 years of creative partnership with DALI loudspeakers

by Emma Potter

Discover how we created a real step-change for this high-end brand.

The challenge: Create cut-through in a rapidly growing high-end market

We needed to help DALI, a premium hi-fi brand, cut through the rapidly growing high-end headphone market, finding new ways to launch products and reach totally new audiences around the globe.

What we did: Rekindle people's passion for music

Since 2012, we've told the DALI story through brochures, bi-annual magazines, regular podcasts, and collaborations with influencers, instagram designers, illustrators and animators.

Our remit has also taken in new product naming and launches, video content production and paid media campaigns. It's been 8 years of fantastic creative and strategic collaboration, all with one aim in mind: to make people’s lives better by rekindling their passion for music.

Client testimonial:

“iCrossing can take credit for the development of the DALI brand over the past few years.”

~Lars Worre, CEO, DALI

Tags

video production
Content Creation
creative
Partnerships
Content Marketing
Brand development

Clients

DALI