DALI - 8 years of creative partnership with DALI loudspeakers
Discover how we created a real step-change for this high-end brand.
The challenge: Create cut-through in a rapidly growing high-end market
We needed to help DALI, a premium hi-fi brand, cut through the rapidly growing high-end headphone market, finding new ways to launch products and reach totally new audiences around the globe.
What we did: Rekindle people's passion for music
Since 2012, we've told the DALI story through brochures, bi-annual magazines, regular podcasts, and collaborations with influencers, instagram designers, illustrators and animators.
Our remit has also taken in new product naming and launches, video content production and paid media campaigns. It's been 8 years of fantastic creative and strategic collaboration, all with one aim in mind: to make people’s lives better by rekindling their passion for music.
“iCrossing can take credit for the development of the DALI brand over the past few years.”