ICF Next

We’re ICF Next, your strategic partner for engagement and transformation.

London, United Kingdom
Founded: 2019
Staff: 130
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Skills
Customer Satisfaction
Email Marketing
Customer Experience
customer journey
Loyalty solutions
Loyalty marketing
Customer loyalty
Communications Strategy
Reward programs
CRM

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Daily Mail
The Economist
The Times
Three Mobile
British Gas
Brown-Forman
Nectar
Electric Ireland
Rakuten
Redrow

and 11 more

Sector Experience
Healthcare
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Telling the story of TSB's charity partnerships

INCREASING AWARENESS OF TSB'S DIVERSE CHARITY INITIATIVES WITH A SOCIAL MEDIA FILM CAMPAIGN

CHALLENGE

TSB wanted to raise awareness of its purpose and promote how the public could nominate local charities and directly benefit service users.

APPROACH

To engage audiences with the brand’s commitment to local charities, we designed a suite of 40-second films telling first-person perspectives from individuals impacted by TSB’s charity partnerships, which were promoted across social media channels.

PAYOFF

Social media viewing habits meant we had to catch people’s eyes in the very first frame to keep them watching. And it worked. The social campaign brought 20,000 more clicks than TSB anticipated, and our engaging short films increased charity nominations to the initiative by 7 percent.

Tags

creative campaign
Creative strategy
Social media campaign
Social Engagement
Film Production
film editing
project management

Clients

TSB Bank Plc