ICF Next

We’re ICF Next, your strategic partner for engagement and transformation.

London, United Kingdom
Founded: 2019
Staff: 130
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Skills
Customer Satisfaction
Email Marketing
Customer Experience
customer journey
Loyalty solutions
Loyalty marketing
Customer loyalty
Communications Strategy
Reward programs
CRM

and 25 more

Clients
Daily Mail
The Economist
The Times
Three Mobile
British Gas
Brown-Forman
Nectar
Electric Ireland
Rakuten
Redrow

and 11 more

Sector Experience
Healthcare
Media
Retail
Utilities
Finance
Energy
Consumer & retail
Grocery
Automotive
Business to Business

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Embedding meaningful change for Lloyds Banking Group employees

TURNING PURPOSE TO ACTION FOR BRITAIN’S BIGGEST BANK

CHALLENGE

The UK’s biggest bank unveiled a new transformative strategy to meet changing customer needs in today’s digital world. To bring its Helping Britain Prosper (HBP) purpose to life, Lloyds Banking Group needed to increase awareness and engagement among employees and internal stakeholders about how their actions play a crucial role in its delivery.

APPROACH

We developed an 18-month campaign for Lloyds Banking Group, sharing more than four thousand compelling stories from across the organization. The stories demonstrated how employees’ work fulfilled the company’s purpose to support the financial health of their customers. We then highlighted these successes at a high-profile internal event, HBP Live, and through company communications channels.

PAYOFF

The campaign successfully embedded Helping Britain Prosper throughout the business, with 80 percent of employees agreeing they can clearly articulate the strategy. We raised employee awareness and trust, and connected their everyday decisions and activities to the wider purpose. 99 percent of employees were aware of the HBP purpose following the campaign.

Tags

Strategic Development
Change Management
Vision Setting
Experiential Event Design
event management
Design & Production
Strategic Coach to CEOs
Exhibitions & Event Design

Clients

Lloyds Banking Group