Challenges
Consolidate highly fragmented product messaging
Bring together 22 markets and multilingual sites on one system
Enable fast and flexible distribution of local and personalized content
Implement a platform that was intuitive across a range of digital maturities
Create store locator and booking functionalities to drive footfall to partnered opticians
Project Summary
Design sprint led to the development of MVP
Agile and scrum approach for incremental development of platform
Rapid timeline from design to live phase
eZ Platform scaled to 16 markets
Business Benefits
Project on schedule to reach ambitious target of 22 new sites by the end of 2020
New content deployed rapidly and consistently across range of different languages and product offerings
Persona segmentation builds engagement through pre-automated customer journeys
Increased footfall for partnered opticians
Configurator will add interactive element and boost site stickiness