IAB UK

IAB UK

IAB UK is the industry body for digital advertising – championing innovation, setting shared standards and making the complex simple.

https://www.iabuk.com/
London, United Kingdom
Founded: 1997
Staff: 32
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Articles
AI and search advertising: What are the opportunities and myths?
Top 7 tips to utilize CTV as part of an omnichannel campaign
How can marketers maximize the effectiveness of their digital spend?
Attention in-game: 6 things advertisers need to know to play it right
The countdown to 2030: what needs to change to hit net zero?
What is gaming bringing to advertisers’ omnichannel strategies?
7 ways digital advertisers are helping the industry reach net zero by 2030
How is influencer marketing building advertisers’ trust?
Tackling gender bias: what's working and what still needs to change?
How to improve the experience and representation of Black talent in advertising
Search shopping ads: 4 experts on how to shape your strategy
International Women's Day 2022: What’s being done to break the bias?
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