The role of digital innovation

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Our MD Johannes Smith about the role of digital innovation for the The Drum just after Hugo & Cat being nominated a Top 10 UK Digital Agency at the The Drum Digital Census:

Our MD Johannes Smith about the role of digital innovation for the The Drum just after Hugo & Cat being nominated a Top 10 UK Digital Agency at the The Drum Digital Census:

Innovation is an outcome, not a goal. The focus should be on designing products and services that are relevant and useful, based on a deep understanding of the client and their customers. If the outcome is innovative, great – but it’s just a happy accident. What matters is that it has the power to transform how brands and customers interact, creating long-term value for the client.