Join us for a retail activation masterclass

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Date: Thursday 17th September 2015

Date: Thursday 17th September 2015

Time: Registration from 9.45am for 10.15am start – 1.30pm

Venue: HPS Group, Marlow (lunch provided)

Although more consumer sales are moving online, it has been estimated by Forrester Research that around 80% of all purchases by revenue will still be concluded in a traditional retailer in 2017. Today over 65% of shoppers admit having been influenced to change their brand choice in store. With the shopper journey ever-changing by either researching online before purchasing in-store (web-rooming), or researching in-store and then purchasing online later (show-rooming), it is vital to deliver the most compelling customer buying experience at every touch point.

In this brand-new masterclass we'll be discussing how the role of the 'store of the future’ is evolving into a more experiential playground. Many different technologies are now aiding the brands and retailers engaging with shoppers, creating an even greater emphasis on personalisation and the social interaction.

Masterclass Agenda:

Why face-to-face engagement is still an influential part of the shopper journey in today’s multi-channel retail environmentWhy ‘web-rooming’ is overtaking ‘show-rooming’ and is increasing in-store salesHow implementing an effective field marketing strategy helped one of our clients gain significant market share and competitive advantage in an already crowded marketplaceHow crowdsourcing solutions can drive significant ROI in-store for brands and retailers - improving in-store experience, in-store execution and actionable insightHow technology paves the way for more personalised customer experiences in the aisles – but are we ready for it?

The sessions are both informative and interactive and all attendees walk away with a selection of planning templates and industry e-workbooks.

Who should attend this Masterclass?

Marketing Managers and Directors, Trade Marketing Managers, Channel Marketing Managers