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Increasing organic law firm website traffic and leads
About Stephensons Solicitors LLP
Stephensons Solicitors LLP is a full service, award-winning top 150 law firm, with 36 partners and over 470 staff nationwide.
Recommended in over 10 areas by the Legal 500, Stephensons’ client base is wide-ranging. From highly-tailored personal cases covering everything from clinical negligence and personal injury to driving offenses and family law, through to large commercial, public and third sector services. Stephensons deliver in more than 35 areas of specialist legal advice.
Like many in the legal sector, Stephensons have faced unprecedented legislative changes in terms of fees and referrals treatment for services. These changes fed into a review of communications to clients and prospects via the website, which informed an overall marketing strategy review, with an increased focus on digital law firm marketing channels.
The main objective set by Stephensons was, and still is, for their partner agency to help them provide an informative and user-friendly website, that ranks well and delivers a great user experience, which translates into website visitors making an enquiry, either online or via the telephone. Our challenge was to constantly evolve and improve the strategy of online marketing for law firms to help Stephensons continue to stand out in a crowded online marketplace.
The Hitsearch team set about creating dynamic and measurable SEO for solicitors strategies to ensure the client’s presence within the search engines stayed highly visible, enabling them to compete with other comparable brands carrying out their own law firm marketing strategy.
Using our experience in the area of conversion rate optimisation for law firms, our team then set about creating an innovative conversion rate optimisation (CRO) campaign. Employing a variety of CRO tactics would help support Stephensons’ initial objective, to provide a user-friendly website, delivering a great user experience.
Our experience in marketing for solicitors means that we can develop a bespoke plan that incorporates all channels, from law firm SEO marketing to CRO analysis and testing, which utilises our knowledge of the sector and strategy expertise to deliver great results in the short, medium and long term.