Hit Search

Hitsearch offer tailored digital solutions for businesses of all sizes, across all sectors. Our vision is to continually deliver results, meaning and connection for both our clients and employees.

Liverpool, United Kingdom
Founded: 2007
Staff: 22
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Skills

Online Marketing
Online/Digital
Paid Search
Search Engine Marketing
Content Management
Conversion Rate Optimisation
Digital advertising
PR

Clients

NHS
tarmac
Mitre
JRW Insurance Group
Heidi Klein
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Increasing brand exposure and case numbers for a legal client

by Susie Hood

Forbes Solicitors are a full service law firm based in the North West of England and operating nationally. Offering expert legal advice and support to businesses and individuals, Forbes Solicitors are ranked as a Legal 500 Top Tier Firm and a Chambers and Partners Leading firm. Hitsearch support Forbes Solicitors with a range of legal marketing services.

Challenge

As a specialist legal marketing, PR and SEO consultancy, we were tasked with trying to achieve media coverage for the brand, national and local, using public data sources to create a story around a service that Forbes Solicitors offer to clients. This was part of our strategy for increasing law firm brand awareness.

Approach

Using the national list of unclaimed estates, which is held by the Treasury and updated daily, we dug through the data (approx. 8,000 entries) and sorted the unclaimed estates into regions, towns and cities to build a story with both national and regional angles. We issued a national and regional releases, each containing bespoke stats and with specifically tailored communications, to various media contacts across the UK as part of this lawyer marketing campaign.

Results

The story (and client brand) was featured and discussed on a BBC Radio Lancashire programme.

26 more pieces of coverage, including nationals The Mirror, MSN.com and Business Daily, plus regional coverage from titles including The Manchester Evening News, The Birmingham Mail and the Daily Post.

Tags

legal marketing
Solicitors; lawyers; professional; practice; corporate
Digital PR
Outreach
Content Marketing
content marketing strategy

Clients

Forbes Solicitors