Hit Search

Hitsearch offer tailored digital solutions for businesses of all sizes, across all sectors. Our vision is to continually deliver results, meaning and connection for both our clients and employees.

Liverpool, United Kingdom
Founded: 2007
Staff: 22
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Skills

Online Marketing
Online/Digital
Paid Search
Search Engine Marketing
Content Management
Conversion Rate Optimisation
Digital advertising
PR

Clients

NHS
tarmac
Mitre
JRW Insurance Group
Heidi Klein
Less

Driving policy volumes from a niche insurance brand

Ripe pride themselves on the fact that each of their brands is No.1 in their particular marketplace. They have designed insurance products including, Insure4Sport, Golf Care, Insure4Music, and many more. All their insurance products give their customers the best possible choice at an unbeatable price

The challenge

Ripe Insurance wanted us to double the size of the policy volume inside a 12 month period, help the group understand their in-house data and what it was telling them, bring in new routes to market and find new, potential audiences.

Our solution

We began by de-cluttering the pre-existing tracking, to ensure a reliable platform for performance measurement going forward. We then moved on to reviewing all SEO strategies for their 8 insurance brands and devised a new content-centric version.

The CRO team then introduced a Conversion Rate Optimisation (CRO) plan of attack, in order to fix some of the ‘quick wins’ and provided longer term CRO test strategies. We then re-worked their PPC campaigns across multiple search engines, ad texts and thousands of keywords per brand. The team also introduced Programmatic Display campaigns and highly targeted TV campaigns via SkyAdsmart.

The Results

  • 100% of target keywords were on 1st page of Google
  • 31% increase in traffic during 1st 7 months
  • 350% increase in policy volume in the 1st year

Tags

SEO
insurance
conversion rate optimisation
financial services
SEO strategy
programmatic display
UX strategy

Clients

Ripe Insurance