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148% increase in revenue for a jewellery brand
Daisy London launched in 2009 on the iconic Portobello Road in London’s Notting Hill. The fashion-forward jewellery brand was established out of a love and passion for travel and adventure.
To raise the profile of the brand, thus increasing traffic to the website through a multichannel strategy (Organic and Paid). Using various Shopify tips and tricks to optimise the site, our strategy needed to align closely with the brand's values and ethos, ensuring that our activity didn't negatively affect the existing Shopify website design or site UX.
Building curated content, tailored to their target personas, and increasing visibility of the Daisy London website through non-brand search queries. We knew that competition in this particular vertical was high, so it was crucial for our multichannel strategy to work in parallel. Our team of Shopify SEO experts had to ensure that the pages we optimised were done coherently, with both content and backlinks.
148% increase in organic revenue
122% increase in organic traffic YOY
84% increase in transactions