Hey Honey

Hey Honey is an award-winning social creative agency & content studio based in Amsterdam.

Amsterdam, Netherlands
Founded: 2018
Staff: 15
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Skills
Social Media
social media advertising
social media analytics
Social Media Content
Content Production
Social Media Management
Influencer Engagement
Influencer Outreach
Influencer Relations
Influencer Strategy

and 22 more

Clients

JBL
Harman/Kardon
Nike
FeiyuTech
Live Nation

Sector Experience

Sports
Music
Entertainment
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VALIO: A TRIBUTE TO LEMMY KILMISTER

More than two million views within a week, all organic with no paid media, plus high quality and positive global coverage across all five continents.

Motörhead’s Lemmy Kilmister died during post-production of a TV campaign for Finnish brand, Valio. Honey worked with ad agency hasan & partners to take the campaign from being on TV, to working on social. It became a tribute rather than, cancelling the campaign altogether.

After establishing a social-first approach to the campaign, Hey Honey seeded the content to digital and social publishers. No paid media was used, as we believed that paid would undermine the tribute and be seen as tasteless, commercial opportunism.

To set the tone we selected three media to seed content into: Buzzfeed, Guardian and Fast Company. The combination of our distribution strategy, the media, and the content resulted in the video going viral in under a week.

This campaign was nominated for ‘Best Viral Campaign’ at The Drum, Social Buzz Awards.

Tags

Social Video
Social Strategy
social media
seeding
Content
Campaign
Engagement
awareness campaign

Clients

Valio