Hey Honey

Hey Honey is an award-winning social creative agency & content studio based in Amsterdam.

Amsterdam, Netherlands
Founded: 2018
Staff: 15
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Skills
Social Media
social media advertising
social media analytics
Social Media Content
Content Production
Social Media Management
Influencer Engagement
Influencer Outreach
Influencer Relations
Influencer Strategy

and 22 more

Clients

JBL
Harman/Kardon
Nike
FeiyuTech
Live Nation

Sector Experience

Sports
Music
Entertainment
Less

Start A Party Campaign for the JBL Party Box Launch in Europe

JBL gave us a challenge - create as much engagement and awareness as possible for the JBL PartyBox with a social-first campaign across 4 countries in Europe.

With an omni-channel approach we launched the pan-European campaign on five platforms, including Snapchat, Facebook, Instagram, YouTube and Spotify in seven countries across Europe.

A layer of GIFs showcasing the JBL Party Box were created and downloadable from Giphy for users to integrate into Instagram and Snapchat stories.

To start a party you need three characters that matched JBL’s segmented audience personas: The MC, The DJ and the The Party Starter. These were made into GIFs and integratable into Snapchat posts and Instagram Stories.

#StartAParty was the creative idea used across all social platforms and The Party Starter was the persona used for all the content and targeting.

Results

ROI exceeded 26x when 15x was the target

9.9 million people reached

27% engagement rate on Instagram

2.3% click-through rate

7.4% 10-second views

Tags

Social campaign
creative
Instagram
facebook
Snapchat
GIPHY

Clients

JBL