JBL: 'FEEL THE MUSIC' SNAPCHAT CAMPAIGN
Hey Honey and JBL embarked on a journey of epic proportions to use Snapchat Geofilters across 6 different festivals in Europe.
The aim was to create a brand affiliation between JBL and festivals in the minds of their core audience – 18-24 year-old music loving festival goers. The Snapchat Geofilters were live at Wireless, Nova Rock, Dreamfields, Summerburst, and Findings Festival.
All objectives and KPIs were exceeded, with the campaign surpassing a reach over 4.4 million users (double compared to 2017), with a usage rate of a phenomenal 54.8% (also double 2017). All with less than 10% of the total media spend of 2017.
“With the help of Honey’s innovative thinking we achieved results that outperformed expectations. The combination of strategic media placement and first class creative design helped JBL to become relevant to the festival scene throughout Europe.”
Dave Seedorf, Digital Marketing Manager, Harman Lifestyle Audio EMEA
This campaign received a ‘Highly Commended’ honour for ‘Best Use of Snapchat’ at The Drum, Social Buzz Awards 2018.