Hey Honey

Hey Honey is an award-winning social creative agency & content studio based in Amsterdam.

Amsterdam, Netherlands
Founded: 2018
Staff: 15
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Skills
Social Media
social media advertising
social media analytics
Social Media Content
Content Production
Social Media Management
Influencer Engagement
Influencer Outreach
Influencer Relations
Influencer Strategy

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Clients

JBL
Harman/Kardon
Nike
FeiyuTech
Live Nation

Sector Experience

Sports
Music
Entertainment
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JBL: 'FEEL THE MUSIC' SNAPCHAT CAMPAIGN

Hey Honey and JBL embarked on a journey of epic proportions to use Snapchat Geofilters across 6 different festivals in Europe.

The aim was to create a brand affiliation between JBL and festivals in the minds of their core audience – 18-24 year-old music loving festival goers. The Snapchat Geofilters were live at Wireless, Nova Rock, Dreamfields, Summerburst, and Findings Festival.

All objectives and KPIs were exceeded, with the campaign surpassing a reach over 4.4 million users (double compared to 2017), with a usage rate of a phenomenal 54.8% (also double 2017). All with less than 10% of the total media spend of 2017.

“With the help of Honey’s innovative thinking we achieved results that outperformed expectations. The combination of strategic media placement and first class creative design helped JBL to become relevant to the festival scene throughout Europe.”

Dave Seedorf, Digital Marketing Manager, Harman Lifestyle Audio EMEA

This campaign received a ‘Highly Commended’ honour for ‘Best Use of Snapchat’ at The Drum, Social Buzz Awards 2018.

Tags

Snapchat
Digital
social
Social campaign
Design
Graphic Design
digital campaign

Clients

JBL