JBL: Boombox Dance Battle
NOMINATED for Social Media Content Campaign of the Year at The European Content Awards.
To launch the JBL Boombox 2, we wanted to throwback to the origins of the Boombox and its role in shaping hip hop culture. The innovative sound system was so pivotal in bringing people together through music, which gave birth to dance battles.
To celebrate, we created a pan-European dance battle that allowed users from each local market to select winners and ultimately control the direction of the competition.
The content we created of the dance-offs spanned over nine markets: France, UK, Germany, Belgium, Netherlands, Spain, Norway, Sweden and Denmark.
3.2 Million Impressions
2.9 Million Users Reached
6 % Engagement Rate
Over 5,000 people participated