Hey Honey

Hey Honey is an award-winning social-first creative agency helping brands connect with culture, moments and people.

Amsterdam, Netherlands
Founded: 2018
Staff: 24
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Skills
Social Media
social media advertising
social media analytics
Social Media Content
Content Production
Social Media Management
Influencer Engagement
Influencer Outreach
Influencer Relations
Influencer Strategy

and 22 more

Clients

JBL
Crocs
Henkel
Bugaboo
Harman Kardon
Volkswagen
WaterBear
SYOSS
United Nations

Sector Experience

Sports
Music
Entertainment
Fashion
Beauty & Cosmetics
Lifestyle
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JBL: Boombox Dance Battle

by Harriet Butterfield

NOMINATED for Social Media Content Campaign of the Year at The European Content Awards.

To launch the JBL Boombox 2, we wanted to throwback to the origins of the Boombox and its role in shaping hip hop culture. The innovative sound system was so pivotal in bringing people together through music, which gave birth to dance battles.

To celebrate, we created a pan-European dance battle that allowed users from each local market to select winners and ultimately control the direction of the competition.

The content we created of the dance-offs spanned over nine markets: France, UK, Germany, Belgium, Netherlands, Spain, Norway, Sweden and Denmark.

Results
3.2 Million Impressions
2.9 Million Users Reached
6 % Engagement Rate
Over 5,000 people participated

Tags

Digital
creative
social media
dance

Clients

JBL