JBL Boombox 2: A Dance Off That Crossed European Borders
To launch the Boombox 2, we wanted to throwback to the origins of the Boombox and its role in shaping hip hop culture. The innovative sound system was so pivotal in bringing people together through music, which gave birth to dance battles.
To celebrate, we created a pan-European dance battle that allowed users from each local market to select winners and ultimately control the direction of the competition.
The content we created of the dance offs spanned across nine markets: France, UK, Germany, Belgium, Netherlands, Spain, Norway, Sweden and Denmark.
3.2 Million Impressions
2.9 Million Users Reached
6 % Engagement Rate
5,011 People Voted