FEIYUTECH: ‘UNSUNG HERO’ VIRAL VIDEO
The FeiyuTech community is comprised of keen amateur and semi-professional filmmakers. They look at the page for inspiration and to share the videos that they make.
The community is keen to learn and see what is possible with the FeiyuTech products. We used content that was shared with the page, along with comments and trending videos to generate an insight about the wider community:
“Behind every great video or film is a talented individual who we never see, they are the unsung hero”
From this insight “The Unsung Hero” creative was born.
To bring “The Unsung Hero” to life we needed to create a sense of amazement. We wanted the video to be as fast-moving, action-oriented and exciting as the FeiyuTech brand.
We worked with two influencers who are deeply involved in the parkour core community on social media with a collective following of 100,000.
With a matrix of Facebook lead ads, Instagram story ads and organic Facebook, YouTube and Instagram content the campaign achieved...
3 million unique views
5 million in reach
40% engagement rate