Hey Honey

Hey Honey is an award-winning social creative agency & content studio based in Amsterdam.

Amsterdam, Netherlands
Founded: 2018
Staff: 15
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Skills
Social Media
social media advertising
social media analytics
Social Media Content
Content Production
Social Media Management
Influencer Engagement
Influencer Outreach
Influencer Relations
Influencer Strategy

and 22 more

Clients

JBL
Harman/Kardon
Nike
FeiyuTech
Live Nation

Sector Experience

Sports
Music
Entertainment
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FEIYUTECH: ‘UNSUNG HERO’ VIRAL VIDEO

The FeiyuTech community is comprised of keen amateur and semi-professional filmmakers. They look at the page for inspiration and to share the videos that they make.

The community is keen to learn and see what is possible with the FeiyuTech products. We used content that was shared with the page, along with comments and trending videos to generate an insight about the wider community:

“Behind every great video or film is a talented individual who we never see, they are the unsung hero”

From this insight “The Unsung Hero” creative was born.

To bring “The Unsung Hero” to life we needed to create a sense of amazement. We wanted the video to be as fast-moving, action-oriented and exciting as the FeiyuTech brand.

We worked with two influencers who are deeply involved in the parkour core community on social media with a collective following of 100,000.

With a matrix of Facebook lead ads, Instagram story ads and organic Facebook, YouTube and Instagram content the campaign achieved...

RESULTS

3 million unique views

5 million in reach

40% engagement rate

Tags

Content
social
Social campaign
social case study
Video case study
Content Creation
Content Marketing
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youtube
social media
Social Media Ads
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creative
creative agency
london
london agency
parkour
Influencer
creator
content creator
Influencer Marketing
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sports
sports marketing
technology
photographer
Videography
Video Campaign
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Clients

FeiyuTech