Crocs x PRIDE Activation in collaboration with Josh McKenna
We teamed up with Crocs to produce social creative content as part of the launch of its SS20 Pride Collection.
We chose to collaborate on it with British artist, Josh McKenna, who brings the collection to life with a series of playful illustration animations. Josh McKenna is renowned for the original ‘Sashaying’ sticker, London’s Pride Wall and his involvement with Pride and LGBTQ+ movements.
Josh spoke about the work he did for Crocs: “When I was approached to illustrate this visual for the Crocs Pride activation, I was more than excited to collaborate. I work with many brands on PRIDE activations every year and as a rule, I only like to work with those who are proactively helping the LGBTQ+ community.
Josh continued: “Crocs’ mantra of encouraging everyone to be comfortable in their own skin/shoes and its messaging, “Come As You Are”, is all about freedom of expression and individuality, just like PRIDE. A notion I carry through style of illustration and what inspired me to create this artwork for Crocs”