Hey Honey

Hey Honey is an award-winning social-first creative agency helping brands connect with culture, moments and people.

Amsterdam, Netherlands
Founded: 2018
Staff: 24
More
Skills
Social Media
social media advertising
social media analytics
Social Media Content
Content Production
Social Media Management
Influencer Engagement
Influencer Outreach
Influencer Relations
Influencer Strategy

and 22 more

Clients

JBL
Crocs
Henkel
Bugaboo
Harman Kardon
Volkswagen
WaterBear
SYOSS
United Nations

Sector Experience

Sports
Music
Entertainment
Fashion
Beauty & Cosmetics
Lifestyle
Less

Crocs: Giphy Hijack

WINNER of 'Most Effective Use of Insight/Monitoring' at The Drum Social Buzz Awards.

As COVID-19 brought the world to its knees and people were locked down in their homes, forced to the confines of their own four walls, Crocs wanted to provide their audience at home with light-hearted and relatable content to lift their mood.

As we found GIFs were the second most shared thing on the internet, closely behind memes, and that the use of private messaging Apps like Whatsapp had increased by 40% we needed to match that change in consumer behaviour with Crocs’ goals and objectives.

We knew that when sharing GIFs on platforms such as Instagram Stories, Facebook Messenger, WhatsApp, Slack, Snapchat or even iMessage, they all originate from GIPHY. So we created a series of GIFs that are hosted on the GIPHY platform that ranked for trending search terms at the time such as ‘WFH, home workout, mood’ and more.

Using no media spend, the GIFs (today) have over 11 million views and counting. This exceeded the benchmark set, which was 1 million views during the lockdown.

See more of the GIFs we created on the Crocs Europe Official Account on GIPHY.

Tags

Video
GIFs
GIPHY
Crocs
social media
Creativity
Creative advertising
Content
Production

Clients

Crocs