Crocs: Vladamir Cauchemar Collab

NOMINATED for Fashion Campaign of the Year at The European Content Awards.

PLEASE NOTE: These Crocs shoes are made for feet, two of them to be precise. We recommend purchasing one pair, which includes a left and a right shoe, perfect for humans to guarantee ultimate comfort and delight.

We developed an omnichannel campaign to launch the first-ever artist collaboration for Crocs Europe with the French electronic music artist and producer, Vladimir Cauchemar.

The campaign was built around a retro-style infomercial featuring Vladimir Cauchemar, with a script that leaned heavily on Cauchemar’s image and TOV. We developed the concept, produced the infomercial, and delivered campaign assets for social, digital media, PR and e-comm, including a telephone hotline that was teased on Vladimir Cauchemar’s social channels.

As part of the customer journey, Hey Honey designed a custom e-comm web experience optimised for desktop and mobile, encouraging fans to sign up to enter a ballot to purchase the limited edition drop. The website included a custom 8-bit game that, when the drop had sold out, was the last remaining way to get a pair – fans who entered their scores and tagged us on social, were entered into a competition to win the final pair of the limited edition drop.

Available in 6 different European countries, the aim was to sell out in 24 hours, but we sold out within 2 hours of launching.