Hey Honey

Hey Honey is an award-winning social creative agency helping social-first brands connect with culture, moments and people.

Amsterdam, Netherlands
Founded: 2018
Staff: 15
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Skills
Social Media
social media advertising
social media analytics
Social Media Content
Content Production
Social Media Management
Influencer Engagement
Influencer Outreach
Influencer Relations
Influencer Strategy

and 22 more

Clients

JBL
Live Nation
Crocs
Henkel
Badoo
Bugaboo
Harman Kardon
Volkswagen
WaterBear

Sector Experience

Sports
Music
Entertainment
Fashion
Beauty & Cosmetics
Lifestyle
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Crocs: Vladamir Cauchemar Collab

PLEASE NOTE: These Crocs shoes are made for feet, two of them to be precise. We recommend purchasing one pair, which includes a left and a right shoe, perfect for humans to guarantee ultimate comfort and delight.

We developed an omnichannel campaign to launch the first-ever artist collaboration for Crocs Europe with the French electronic music artist and producer, Vladimir Cauchemar.

The campaign was built around a retro-style infomercial featuring Vladimir Cauchemar, with a script that leaned heavily on Cauchemar’s image and TOV. We developed the concept, produced the infomercial, and delivered campaign assets for social, digital media, PR and e-comm, including a telephone hotline that was teased on Vladimir Cauchemar’s social channels.

As part of the customer journey, Hey Honey designed a custom e-comm web experience optimised for desktop and mobile, encouraging fans to sign up to enter a ballot to purchase the limited edition drop. The website included a custom 8-bit game that, when the drop had sold out, was the last remaining way to get a pair – fans who entered their scores and tagged us on social, were entered into a competition to win the final pair of the limited edition drop.

Available in 6 different European countries, the aim was to sell out in 24 hours, but we sold out within 2 hours of launching.

Tags

Collaboration
integrated campaign

Clients

Crocs