#BeSafeShopping by Hey Honey
Hey Honey's submission to the United Nations and World Health Organization's brief: 'Global Call Out To Creatives – Help Stop The Spread of COVID-19'.
#BeSafeShopping is intended to help people understand safe practices while grocery shopping, inspired by airline safety cards and demonstrations.
The project in three parts:
1. A QR code poster designed to be placed outside supermarkets where shoppers are waiting in line due to COVID-19 restrictions – we want to capture the attention of shoppers during this idle time, educating them before entering the store
2. Scanning the QR code takes you to @besafeshopping – a custom Instagram account created using the familiar design style of airline safety cards, with instructional videos hidden underneath as individual posts
3. A safety demonstration video for a complete step-by-step guide, that lives on @besafeshopping's IGTV.
The idea stemmed from our own supermarket experiences during this time and the confusion from lack of clear messaging. So, if anything, we hope this is helpful for you.