Hey Honey

Hey Honey is an award-winning social creative agency & content studio based in Amsterdam.

Amsterdam, Netherlands
Founded: 2018
Staff: 15
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Social Media
social media advertising
social media analytics
Social Media Content
Content Production
Social Media Management
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JBL
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#BeSafeShopping by Hey Honey

by Harriet Butterfield

Hey Honey's submission to the United Nations and World Health Organization's brief: 'Global Call Out To Creatives – Help Stop The Spread of COVID-19'.

#BeSafeShopping is intended to help people understand safe practices while grocery shopping, inspired by airline safety cards and demonstrations.

The project in three parts:

1. A QR code poster designed to be placed outside supermarkets where shoppers are waiting in line due to COVID-19 restrictions – we want to capture the attention of shoppers during this idle time, educating them before entering the store

2. Scanning the QR code takes you to @besafeshopping – a custom Instagram account created using the familiar design style of airline safety cards, with instructional videos hidden underneath as individual posts

3. A safety demonstration video for a complete step-by-step guide, that lives on @besafeshopping's IGTV.

The idea stemmed from our own supermarket experiences during this time and the confusion from lack of clear messaging. So, if anything, we hope this is helpful for you.

Tags

COVID-19
Content
social media
creative
supermarket
United Nations
Video
Design
product
coronavirus

Clients

WHO
United Nations