Hey Honey

Hey Honey is an award-winning social-first creative agency helping brands connect with culture, moments and people.

Amsterdam, Netherlands
Founded: 2018
Staff: 24
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Skills
Social Media
social media advertising
social media analytics
Social Media Content
Content Production
Social Media Management
Influencer Engagement
Influencer Outreach
Influencer Relations
Influencer Strategy

and 22 more

Clients

JBL
Crocs
Henkel
Bugaboo
Harman Kardon
Volkswagen
WaterBear
SYOSS
United Nations

Sector Experience

Sports
Music
Entertainment
Fashion
Beauty & Cosmetics
Lifestyle
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Badoo: The Big Talk

Badoo - chat, date and meet with over 499 million people. Badoo is a dating-focused social network founded in 2006. It aims to give users the choice to match with people around them and also discover people nearby or in any location they want.

Hey Honey was commissioned by Badoo France to develop a campaign video for the Badoo and Cosmopolitan magazine partnership which manifested itself in the form of a card game for first-time daters. Hey Honey managed the production across casting, location, crew, and post-production to produce a range of video assets for activating across social media.

The Big Talk by Badoo is a card game made for first-dates to help avoid those 'small-talk' moments and the embarrassment of awkward silences. The participants (some of which were cast directly from the platform) asked questions to each other about love and various topics so we could capture their reactions in-front of the camera. The result of which was very spontaneous, fast-moving, and a refreshing deep dive into the intimacy of the participants.

The campaign resulted in 1 Million views across Instagram and YouTube.

Tags

Video Campaign
production

Clients

Badoo