Global social-first creative agency, Hey Honey, has hired Toby Symington as its first Business Director to work on growing the agency’s roster of clients, which already includes global brands Crocs, Henkel, and JBL
Toby will be based at Hey Honey’s headquarters in Amsterdam. Joining the leadership team he brings strong agency experience and a global network; and will play an important part in developing the business strategy and the team moving forward.
Toby said: “With a young and diverse team, Hey Honey prides itself on its ability to generate ideas that not only resonate with audiences, but shape the culture itself. I’m excited to join the agency at a time where social-first creativity is more important than ever in delivering impact for our clients.”
With an impressive background in leading business at agencies in London and Amsterdam, Toby brings a wealth of experience across a variety of categories, including Sport, Tech, and FMCG. Notably, he has worked with high-profile clients such as Adidas, BT Group, and Mars, Incorporated.
Gussie Peile, CEO, said: “Toby has a wealth of experience working in global agencies for global brands. It’s the perfect time for him to join us as we are push forward with our evolved social-first creative offering for fashion and lifestyle brands in this new age of digital innovation”
The need for creative that drives real impact could not be stronger and Syminton is just the person to take this to our clients. He will be focusing on securing meaningful partnerships with collaborative brands that share our values.”
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