Badoo: The Big Talk

Listen to article

Badoo - chat, date and meet with over 499 million people

Badoo - chat, date and meet with over 499 million people. Badoo is a dating-focused social network founded in 2006. It aims to give users the choice to match with people around them and also discover people nearby or in any location they want.

Hey Honey was commissioned by Badoo France to develop a campaign video for the Badoo and Cosmopolitan magazine partnership which manifested itself in the form of a card game for first-time daters. Hey Honey managed the production across casting, location, crew, and post-production to produce a range of video assets for activating across social media.

The Big Talk by Badoo is a card game made for first-dates to help avoid those 'small-talk' moments and the embarrassment of awkward silences. The participants (some of which were cast directly from the platform) asked questions to each other about love and various topics so we could capture their reactions in-front of the camera. The result of which was very spontaneous, fast-moving, and a refreshing deep dive into the intimacy of the participants.

The campaign resulted in 1 Million views across Instagram and YouTube.