Haygarth

We are a brand engagement agency who create powerful ideas that amaze and persuade.

London, United Kingdom
Founded: 1984
Staff: 120
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Skills

Shopper Marketing
Experiential Marketing
Retail
Retail Marketing
PR and Media Management
Social & Content Strategy
Design
Brand Experiences
Brand Experience Design
Clients
Heineken
Coca-Cola
Disney
Alcon
Sony
Coty
Clarins
P&G
Allergan
Vodafone

and 9 more

Sector Experience

FMCG
FMCG, Telecomms, Technology,
Beauty & Cosmetics
Alcohol
Retail
Travel
Pharmaceutical
Less

Under the Sustainabilisea with Kiehl's

10 June 2019 11:43am

To celebrate this year's Chelsea in Bloom together with Kiehl's, we created a big, beautiful activation in their King’s Road store, as part of this year’s Chelsea in Bloom.

‘Under the Sustainabili-sea’ features an intricate, disruptive and eco-friendly flower display that is made entirely of recycled, reclaimed and sustainable products. It also features a fun photo opp with sea creatures, the infamous Mr. Bones and the chance to momentarily become a mermaid (or merman!).

Brand ambassadors invite shoppers to step inside the store, where they receive a clam-shaped card which when dipped into our water feature, mysteriously reveals an exciting Kiehl’s prize. Each prize is tailored to the Kiehl’s Made Better five pillars of sustainability – prizes range from a deluxe facial to a bespoke handbag made of aluminium ring pulls (worth more than £200!). Throughout the activation both instore and out, shoppers will be educated on the Kiehl’s Made Better mission, as a great way to showcase the brand’s genuine environmentally-friendly ethos.

Tags

Experiential Marketing
retail marketing
beauty
FMCG
L'Oreal
kiehl's