Under the Sustainabilisea with Kiehl's
10 June 2019 11:43am
To celebrate this year's Chelsea in Bloom together with Kiehl's, we created a big, beautiful activation in their King’s Road store, as part of this year’s Chelsea in Bloom.
‘Under the Sustainabili-sea’ features an intricate, disruptive and eco-friendly flower display that is made entirely of recycled, reclaimed and sustainable products. It also features a fun photo opp with sea creatures, the infamous Mr. Bones and the chance to momentarily become a mermaid (or merman!).
Brand ambassadors invite shoppers to step inside the store, where they receive a clam-shaped card which when dipped into our water feature, mysteriously reveals an exciting Kiehl’s prize. Each prize is tailored to the Kiehl’s Made Better five pillars of sustainability – prizes range from a deluxe facial to a bespoke handbag made of aluminium ring pulls (worth more than £200!). Throughout the activation both instore and out, shoppers will be educated on the Kiehl’s Made Better mission, as a great way to showcase the brand’s genuine environmentally-friendly ethos.