Haygarth

We are a brand engagement agency who create powerful ideas that amaze and persuade.

London, United Kingdom
Founded: 1984
Staff: 120
More

Skills

Shopper Marketing
Experiential Marketing
Retail
Retail Marketing
PR and Media Management
Social & Content Strategy
Design
Brand Experiences
Brand Experience Design
Clients
Heineken
Coca-Cola
Disney
Alcon
Sony
Coty
Clarins
P&G
Allergan
Vodafone

and 9 more

Sector Experience

FMCG
FMCG, Telecomms, Technology,
Beauty & Cosmetics
Alcohol
Retail
Travel
Pharmaceutical
Less

Facing the Extremes with Kiehl's

Challenge

When Kiehl's asked us to relaunch their best-selling Ultra Facial Cream (UFC) - designed to handle the extreme conditions our skin can't - at their Covent Garden store, we faced a bit of a challenge. Covent Garden is hectic. It's loud. And just about everyone is singing or shouting about something. We needed a solution that would cut through the hustle and bustle, and persuade shoppers to pop in store to buy their UFC.

Insight

We know shoppers love giveaways. And the promise of an instant win immediately grabs attention. Could we find a way to capitalise on this behaviour that would bring to life the benefits of UFC while driving people into Kiehl's Covent Garden store to buy it?

Idea

We got shoppers to pour through the door by inviting them to 'Face the Extremes' with UFC for guaranteed prize wins. Brand ambassadors handed out innovative hot and cold reveal promotional cards that, when activated by our thermal in-store display, revealed instant wins. Skin experts were on hand to offer advice, and a stunning temperature-themed digital window display completed an experience that left shoppers in no doubt that why UFC was the perfect protection for their skin.

Results

Increased footfall up to 70%
80% of consumers went to the store as a direct result of the activity
1,000+ new people engaged with the brand

Tags

retail experience
Experiential Marketing
Beauty

Clients

kiehl's
L'Oreal