Halo

LOUDER THAN LOVE Shaping brands that resonate. Creative & strategic partners to ambitious, purposeful brands.

Bristol, United Kingdom
Founded: 2004
Staff: 28
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Skills

Design
Branding
Digital
Strategic Branding
Strategy
Branding Design
UX
Clients
Cranswick Country Foods
Adelie Foods
Live Nation
Ombudsman
London Designer Outlet
Bart Spices
Livewest Homes
Budvar
Mallets Cider
Reed Exhibitions

and 3 more

Sector Experience

Music & entertainment
FMCG
Technology
Agriculture
Food & Drink
Destination Marketing
Financial
Housing Associations
Government
Less

A blockbuster cider brand

Mallets is a challenger brand from the historic Showering’s cider mill in the heart of Somerset. Halo were appointed to create a disruptive trans-media campaign to take the fight to the mainstream and carve out market share in a category fiercely dominated by big name brewers.

Planning to be different

The strategy and creative execution is knowingly derived from superheroes, myths and fantasy, the character of Shepton, god of cider, has become a beacon for the brand; an engaging frontman putting some fun back into the category and bringing some much needed originality in a market awash with generic positioning based on either festivals or artisanal craft. Mallets takes a resolutely braver approach.

The art of Shepton

Hyper-real creative demands a command of digital painting. The Halo art team developed and executed all the post-production in-house, staying intimately aligned with the production and design process every step of the way.

In a space where every cider brand wants to ‘own’ festivals, usually by showing actors dancing in a field at sunset, Halo have created a crazy, over-the-top cider god and we find ourselves headlining every bar at the greatest music event in the world; Glastonbury Festival
Emmy Webster, Senior Marketing Manager.

National Off-Trade listings

Significant national presence in Tesco & Booker

Offical Cider of Glastonbury Festival

3 year exclusive deal

84% Campaign Recall

In effectiveness tracker survey

Tags

Brand
Brand Narrative
strategy
Campaign
Digital

Clients

Mallets Cider