The search industry is in a constant state of change, and that rate of change is accelerating
Over the next five years, search will undergo a momentous shift around how people interact and manage relationships with other people, businesses and AI due to increased trust being placed in virtual assistants and improving visual search technology. In 2020 consumer intent and technology will power user experience and the advertising models of the future. It’s not beyond the realms of possibility for brands to start moving spend from text to voice ads, and from investing in clicks to answers and actions.
This report details examples of how brands are currently leveraging voice and visual search technology to better reach their customers and provides actionable advice on how you too can adapt to the changing search habits brought about by the rise of voice and visual search technology.