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Tide gives founders a voice with new TV campaign

by Stuart Bryan

September 17, 2021

Tide, the UK’s leading business financial platform, has launched a new media campaign across TV and Out-Of-Home.

Starring real businesses instead of actors, the brand's latest advertising drive aims to give SME founders a voice while encouraging them to make some noise!

Tide provides business owners with all their financial tools in one place, and with the new campaign, ‘Founders Make Some Noise’, is highlighting how the platform helps founders spend less time on admin and more time finding their unique voice to do what they love.

With life and the economy returning to normal, now is the time for small businesses to explore opportunities to expand into new markets, grow their product ranges and even grow their teams. ‘Founders Make some Noise’ is an empowering campaign, encouraging business owners to take their business to the next level with confidence.

Tide is dedicated to supporting small business owners with its quick, easy-to-use business financial platform and uses every opportunity to advocate for and shine a light on small businesses in its marketing.

In collaboration with creative agency and Tide member, Sidekick Studios - and true to its core value of putting small businesses first - ‘Founders Make Some Noise’ features three brilliant and diverse UK businesses, who also happen to be Tide members. They are Loud Architects, Salami Events and Luxemore London.

To maximise exposure, 20- and 30-second ads will air across a range of TV channels over the coming weeks, including ITV Breakfast, ITV1, Channel 4, Sky News, and the Discovery Network. The national and regional placements will be supplemented by targeted out-of-home activity, with all media planning and buying managed by Guerillascope.

Commenting on the new campaign, George Schmidt, VP of Marketing at Tide said: “With this new campaign we really want to celebrate and empower small businesses. We hope that by showcasing three brilliantly exciting and diverse companies we can inspire others to take the step to start their business or take it to the next level.

"Central to ‘Founders Make Some Noise’, is the passion Tide has for our small business members and the ease with which we allow them to sign up and access a plethora of time-saving products, covering banking, invoicing, expenses, expense cards, and much more. Tide’s mission is to save small businesses time (and money) so they can get back to doing what they love and we hope this comes through loud and clear in this campaign.”

Over 370,000 SMEs now use Tide for their business banking and admin needs. Aiming to build on this, the company has recently announced that it will be expanding into India, with a full launch coming in early 2022.

Take a big step toward starting your business by signing up for a Tide business bank account today.


TV advertising