Chip reaches out to smart savers with first TV campaign

Chip, the savings app that helps people save smarter, has unveiled their first ever media campaign with Guerillascope

The brand debuted on television screens on Boxing Day and will feature on a range of channels over the next few months. Linear airtime will be supplemented with targeted VOD placements.

Guerillascope are managing the media planning and buying for TV and VOD; which will be carefully coordinated with Chip’s in-house social and out-of-home activity.

Chip is on a mission to build the best savings account in the world. It fights to bring its users amazing returns while automatically building their savings. The app has saved its 400,000+ users over £700 million to date, while the average Chip saver effortlessly puts aside £3,000 a year with the app's award-winning autosaving tech. Chip offers an easy access rate 7x better than the average banks’ and makes it easy to seek bigger returns with investing, as users can put their money to work in funds powered by BlackRock, the biggest asset manager in the world.

Chip works with partner banks to offer users market-beating accounts and hold their deposits, which are eligible for the Financial Services Compensation Scheme (FSCS) up to the amount of £85,000. The app also uses 256+ bit encryption and the latest open banking technology to ensure the users' data is kept secure.

Commenting on the campaign, Alex Latham, chief marketing officer and co-founder at Chip, says: “We've had a monumental year, growing our user base to over 400,000, closing the biggest equity crowdfund of the year, and launching Investments with funds powered by BlackRock, as well as the best easy-access account with Allica Bank.

However, we plan on surpassing these results in 2022, starting with our first ever TV campaign. I'm very excited to be bringing Chip to the TV screens with the help of Guerillascope. It's going to supercharge our marketing strategy heading into Q1 and take our reach to a whole new level as we continue to build the best savings account in the world.”

Mitchell Cocker, strategy director at Guerillascope, adds: “We’re delighted to be working with Chip, an exciting challenger in the fintech sector. Harnessing our extensive experience of working with advertisers in this market, we’ve collaborated closely with Chip to develop a plan we believe will ably support the brand’s efforts in reaching more people with a fantastic product that’s perfectly geared for these times. We look forward to helping Chip build on this strategy over the coming months.”

Download the Chip app today on the App Store or Google Play.