Guerillascope

Independent full-service media agency

London, United Kingdom
Founded: 2001
Staff: 12
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Skills

Media Buying & Planning
Advertising & Media
Campaign Planning
Campaign optimisation
Clients
Amigo Loans
Watchfinder
Protect Your Bubble
Teletext Holidays
Newmarket Holidays
Omega
Norwegian Cruise Line
Drover
Calypso
Nextbase

and 1 more

Sector Experience
Electronics
FMCG
Financial services
Online Dating
Higher Education
Government
Luxury Retail
Fashion and Beauty
Gambling
Consumer & retail

and 4 more

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Teletext Holidays - Taking Flight

Teletext Holidays, the iconic home of late deals, entrusted Guerillascope with the planning and buying of a new turn-of-the-year TV advertising campaign in 2017. The activity formed part of a wider marketing strategy designed to cut through at a typically busy time in the travel sector.

Objectives

Increase both direct and brand traffic in the short-term.

Maximise brand awareness in the long-term.

Results

In March 2019, Guerillascope and Teletext Holidays won the Best Use of TV category at The Travel Marketing Awards.

January saw web visits increase by 42% year-on-year, with February drawing an even greater rise of 50%.

Thanks to a slick creative – courtesy of Aspect Film and Video – and a bold strategy that encompassed the likes of Channel 4, Channel 5, ITV2 and E4, the campaign was voted the seventh-most memorable of the year, according to a public poll commissioned by Travel Weekly.

Using our cutting-edge media analysis tools, by month four of the campaign we had reduced the brand’s Cost Per Lead by 68%.

Armed with performance insights, we identified a particular correlation between higher response rates and certain television channels. We consequently negotiated a sponsorship package on Turner Classic Movies, which ran alongside 30-second spots until Autumn 2018 as part of a concerted push to engage the target audience of 20 to 59-year-olds.

Clients

Teletext Holidays