Guerillascope

Independent full-service media agency

London, United Kingdom
Founded: 2001
Staff: 12
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Skills

Media Buying & Planning
Advertising & Media
Campaign Planning
Campaign optimisation
Clients
Amigo Loans
Watchfinder
Protect Your Bubble
Teletext Holidays
Newmarket Holidays
Omega
Norwegian Cruise Line
Drover
Calypso
Nextbase

and 1 more

Sector Experience
Electronics
FMCG
Financial services
Online Dating
Higher Education
Government
Luxury Retail
Fashion and Beauty
Gambling
Consumer & retail

and 4 more

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Drover - Driving Brand Growth

Drover is the new way to get a car. Offering flexible, all-inclusive subscriptions to UK drivers for the first time, the company tasked Guerillascope with developing a TV advertising campaign that would effectively launch its brand and create new space in the market.

Objectives

Raise brand awareness and fuel growth

Drive leads and subscriptions on JoinDrover.com

Results

Comparing the brand’s pre-TV stats with our analysis of the campaign, web traffic between August 2018 and March 2019 saw an increase of 99%.

By the end of Drover’s first month on TV, the brand’s search popularity had increased by 75%.To date, the TV campaign has reached 30% of the UK population.

Thanks in part to the momentum created by the brand’s TV campaign, Drover has recently signed partnerships with world-renowned car manufacturers such as Volkswagen, Toyota, Citroen and Peugeot.

The campaign has also generated an uplift in registrations, with an increase of 207%.

Tags

TV advertising
Media planning and buying
Brand Activation
automotive

Clients

Drover