Tide rolls in with ode to ‘the joy of business’

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Tide, the UK's leading business financial platform, has once again teamed up with Guerillascope to launch a new campaign inspired by and starring real businesses

Featuring The Nest Climbing, Simply Asoebi, Buena Onda, Fur the Love of fur, Poured Project and JSD Brickwork, 10-, 20- and 30-second placements created by Sidekick Studios will air across linear TV channels throughout March and April.

Nearly 500,000 members in the UK are now using Tide's platform to run their businesses. Despite the pandemic, Brexit and, more recently, inflation and the cost-of-doing business bringing significant challenges, resilience has found a time to shine. The nation’s entrepreneurial zeal remains undimmed, with the new campaign showcasing some of the ways Tide’s simple and easy to use platform gives business owners the freedom to truly express themselves.

As well as maintaining its strong momentum domestically, Tide is also making waves further afield. The company has recently launched a product in India, and is exploring other international markets.

Commenting on the campaign,George Schmidt, Senior Vice President Marketing at Tide said: “ Tide is about making, starting and running a business easier for all. With nearly half a million UK SMEs now using the platform, we couldn't be happier to yet again feature real Tide members in our new ad campaign. Showcasing their passion while running their businesses, they’ve been brilliant, and generous with their time, which we know how much they value. We’d like to thank them, and hope that the campaign inspires others to start their own businesses in 2023.”

Amabel Pearson, Brand Director at Guerillascope added: “Tide and the legion of businesses it supports have demonstrated real perseverance during what has been a testing time for many across the country. The new campaign is, in our eyes, not only an ode to the industry of business owners, but a show of strength. It’s been a genuine pleasure to work with the brand on the latest chapter in our long-standing partnership.”