Drover - Driving Brand Growth

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Drover is the new way to get a car

Offering flexible, all-inclusive subscriptions to UK drivers for the first time, the company tasked Guerillascope with developing a TV advertising campaign that would effectively launch its brand and create new space in the market.

Objectives

Raise brand awareness and fuel growth

Drive leads and subscriptions on JoinDrover.com

Results

Comparing the brand’s pre-TV stats with our analysis of the campaign, web traffic between August 2018 and March 2019 saw an increase of 99%.

By the end of Drover’s first month on TV, the brand’s search popularity had increased by 75%.To date, the TV campaign has reached 30% of the UK population.

Thanks in part to the momentum created by the brand’s TV campaign, Drover has recently signed partnerships with world-renowned car manufacturers such as Volkswagen, Toyota, Citroen and Peugeot.

The campaign has also generated an uplift in registrations, with an increase of 207%.