Greenlight

With the consistent objective of achieving dramatic growth for its clients, Greenlight delivers innovative work for brands such as ghd, Dixons Carphone, Superdry, Furniture Village, and eBay in over 30 countries.

London, United Kingdom
Founded: 2001
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Skills
Affiliate Marketing
Paid Search
Social Media
Conversion Rate Optimisation
Web Development
Full Service Agency
Data Analysis
UX
Brand Strategy
SEO

and 14 more

Clients
ghd
Laura Ashley
L&G
Simplyhealth
new balance
Furniture Village
eBay
Millennium Hotels
Victoria Beckham
Liberty

and 10 more

Sector Experience
Charity
Cosmetic / Beauty
Electronics
Fashion
Leisure
Recruitment Services
Retail
Travel
Financial services
Gaming

and 6 more

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Using smart display campaigns to help Audio Network drive registrations and increase conversion rate

by Jennie Kitchin

The Objectives

Audio Network was generating a consistent number of registrations through paid search campaigns, but heavy competition on brand and generic keywords meant that the cost per conversion was rising. We needed to find a new way to drive growth which would work alongside the existing paid search campaigns.

The Strategy

We set up a range of display campaign types as a test and ran them in parallel to assess which one would produce the best results.

We tested Gmail advertising campaigns and utilised standard ads on the Google Display Network to compare with historic activity, to reach both new and existing customers.

We trialled smart display campaigns with responsive display ads to drive an increase in registrations and make the ads as relevant as possible for the customer.

The Results

The smart display campaigns generated 722 new registrations.

We increased the conversion rate by 300%.

The cost per conversion went down by 275%.

Click through rate increased by 150%.

Tags

Paid media
Paid Search
PPC
programmatic display

Clients

Audio Network