With the consistent objective of achieving dramatic growth for its clients, Greenlight delivers innovative work for brands such as ghd, Dixons Carphone, Superdry, Furniture Village, and eBay in over 30 countries.
Using smart display campaigns to help Audio Network drive registrations and increase conversion rate
Audio Network was generating a consistent number of registrations through paid search campaigns, but heavy competition on brand and generic keywords meant that the cost per conversion was rising. We needed to find a new way to drive growth which would work alongside the existing paid search campaigns.
We set up a range of display campaign types as a test and ran them in parallel to assess which one would produce the best results.
We tested Gmail advertising campaigns and utilised standard ads on the Google Display Network to compare with historic activity, to reach both new and existing customers.
We trialled smart display campaigns with responsive display ads to drive an increase in registrations and make the ads as relevant as possible for the customer.
The smart display campaigns generated 722 new registrations.
We increased the conversion rate by 300%.
The cost per conversion went down by 275%.
Click through rate increased by 150%.