Greenlight

With the consistent objective of achieving dramatic growth for its clients, Greenlight delivers innovative work for brands such as ghd, Dixons Carphone, Superdry, Furniture Village, and eBay in over 30 countries.

London, United Kingdom
Founded: 2001
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Skills
Affiliate Marketing
Paid Search
Social Media
Conversion Rate Optimisation
Web Development
Full Service Agency
Data Analysis
UX
Brand Strategy
SEO

and 14 more

Clients
ghd
Laura Ashley
L&G
Simplyhealth
new balance
Furniture Village
eBay
Millennium Hotels
Victoria Beckham
Liberty

and 10 more

Sector Experience
Charity
Cosmetic / Beauty
Electronics
Fashion
Leisure
Recruitment Services
Retail
Travel
Financial services
Gaming

and 6 more

Less

Using automation to achieve rapid growth for Footasylum in the run up to Black Friday

THE OBJECTIVES

· To significantly increase Footasylum’s brand awareness and visibility in just one year

· To hit a blended ROAS target of 896% as part of our plan to achieve rapid growth

THE STRATEGY

We used automation to allow the team to focus on testing and strategic growth. Automated rules in AdWords and DoubleClick Search flagged performance changes, and DoubleClick Search alerts flagged any dips in performance.

· We used AdWords and DoubleClick Search bid strategies to optimise performance, constantly ensuring to adopt the strategy which would work best for each section of the account

· We used Adaptive Shopping in DoubleClick Search to break out top performing products, and overlaid those ad groups with bid strategies to automate the process of pushing these products harder

· We implemented Dynamic Search Ads with a granular categories breakout and used to target the remarketing lists, harnessing learnings from the campaigns and using them to manually build generic campaigns

· Our feed optimisation tool was used to automate the basics to ensure products were correct before going live, including:

- Adding size, gender, and colour into product titles

- Adjusting ‘brand’ colour keywords with more basic, primary colour keywords

- Correcting empty or broken landing pages

THE RESULTS

· Our approach helped us significantly grow Footasylum’s generic visibility

· We exceeded the ROAS target by 10% due to our automation strategy

Tags

Paid Search
Paid media

Clients

Footasylum