Greenlight

With the consistent objective of achieving dramatic growth for its clients, Greenlight delivers innovative work for brands such as ghd, Dixons Carphone, Superdry, Furniture Village, and eBay in over 30 countries.

London, United Kingdom
Founded: 2001
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Skills
Affiliate Marketing
Paid Search
Social Media
Conversion Rate Optimisation
Web Development
Full Service Agency
Data Analysis
UX
Brand Strategy
SEO

and 14 more

Clients
ghd
Laura Ashley
L&G
Simplyhealth
new balance
Furniture Village
eBay
Millennium Hotels
Victoria Beckham
Liberty

and 10 more

Sector Experience
Charity
Cosmetic / Beauty
Electronics
Fashion
Leisure
Recruitment Services
Retail
Travel
Financial services
Gaming

and 6 more

Less

Increasing Bolt Burdon Kemp’s organic traffic by 199% through SEO, conversion rate optimisation, UX, content marketing, and digital PR activity

THE OBJECTIVES

Following a drop in organic traffic, we sought to make drastic SEO improvements to help increase its online visibility. We were tasked with achieving the following:

· Increase organic traffic to Bolt Burdon Kemp’s medical negligence site pages by 64% year-on-year and grow the number of enquiries to the negligence site pages by 118% year-on-year

THE STRATEGY

· We implemented a mixture of on-page SEO, conversion rate optimisation, and UX improvements and created new, relevant content for link building purposes, in order to improve organic visibility for medical negligence-related terms and site UX

· We then outreached relevant medical negligence content to top tier press publications

THE RESULTS

· The number of sessions to medical negligence site pages increased by 199%, a result 211.31% above the target

· Medical negligence-related enquiries increased by 121%, 2.90% higher than our already ambitious target

· Our content campaign was featured in 20 major UK news publications, including the Daily Mail

Tags

SEO
Content Marketing
CRO
UX
Digital PR

Clients

bolt burdon kemp