Greenlight

With the consistent objective of achieving dramatic growth for its clients, Greenlight delivers innovative work for brands such as ghd, Dixons Carphone, Superdry, Furniture Village, and eBay in over 30 countries.

London, United Kingdom
Founded: 2001
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Skills
Affiliate Marketing
Paid Search
Social Media
Conversion Rate Optimisation
Web Development
Full Service Agency
Data Analysis
UX
Brand Strategy
SEO

and 14 more

Clients
ghd
Laura Ashley
L&G
Simplyhealth
new balance
Furniture Village
eBay
Millennium Hotels
Victoria Beckham
Liberty

and 10 more

Sector Experience
Charity
Cosmetic / Beauty
Electronics
Fashion
Leisure
Recruitment Services
Retail
Travel
Financial services
Gaming

and 6 more

Less

Improving SEO and direct traffic for GoPro products by 32.94% for Currys PC World thanks to our creative content strategy

THE OBJECTIVES

· To achieve 12 links to Currys PC World’s GoPro range page, with an overall average domain authority (DA) of 25

· To increase SEO and direct traffic for GoPro by 15%

· To increase the overall reach for GoPro by 10%

THE STRATEGY

· We came up with a simple yet creative concept: to create an interactive map of the most extreme sports activities to enjoy across the UK

· We created a unique landing page which included copy related to capturing the enjoyment of the highlighted sports using a GoPro camera

· We engaged with prominent travel and adventure influencers, and asked them to try out some of the extreme sports using the GoPro Hero 6

· We outreached the interactive map and our influencers’ experiences to travel publications in order to attract high domain authority links to the page

THE RESULTS

· 18 referring domains and 42 backlinks to the content page

· Average domain authority (DA) of referring domains was 43

· SEO and direct traffic for GoPro increased by 32.94%, a 119.6% improvement on our 15% target

· Overall reach for GoPro increased by 17.67%, a 76.7% improvement on our 10% target

Tags

SEO
Content Marketing
creative
Digital PR

Clients

Dixons Carphone