Greenlight

With the consistent objective of achieving dramatic growth for its clients, Greenlight delivers innovative work for brands such as ghd, Dixons Carphone, Superdry, Furniture Village, and eBay in over 30 countries.

London, United Kingdom
Founded: 2001
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Skills
Affiliate Marketing
Paid Search
Social Media
Conversion Rate Optimisation
Web Development
Full Service Agency
Data Analysis
UX
Brand Strategy
SEO

and 14 more

Clients
ghd
Laura Ashley
L&G
Simplyhealth
new balance
Furniture Village
eBay
Millennium Hotels
Victoria Beckham
Liberty

and 10 more

Sector Experience
Charity
Cosmetic / Beauty
Electronics
Fashion
Leisure
Recruitment Services
Retail
Travel
Financial services
Gaming

and 6 more

Less

Improving Currys PC World’s SEO and direct traffic for games consoles by 168.35% through an all-encompassing SEO strategy

THE OBJECTIVES

· Achieve eight links to its site, with an overall average DA of 30

· Increase SEO and direct traffic for consoles by 50%

· Increase overall reach for consoles by 2.5%

· Increase reach for Sony gaming products by 5%

· Increase reach for Xbox gaming products by 2.5%

THE STRATEGY

· We drew insights from our data management platform, YouGov profiles, searches on Google, and social trends on Twitter to gather data over a five-year timeframe on UK gamers

· We devised a data-led campaign that would drill down into the people playing games in the UK, which highlighted core trends and personas

· The information was compiled into an engaging post, which was outreached to gaming sites with the intent of attracting high-quality links

THE RESULTS

· 19 referring domains and 51 backlinks to the content page

· Average domain authority (DA) of referring domains was 44

· SEO and direct traffic for consoles increased by 168.35%, a 236.7% improvement on our 50% target

· Overall reach for consoles increased by 3.93%, a 57.2% improvement on our 2.5% target

· Reach for Sony gaming products increased by 13.39%, a 167.8% improvement on our 5% target

· Reach for Xbox gaming products increased by 3.17%, a 26.8% improvement on our 2.5% target

Tags

SEO
Content Marketing
creative
data science
insights
Digital PR

Clients

Dixons Carphone