Greenlight

With the consistent objective of achieving dramatic growth for its clients, Greenlight delivers innovative work for brands such as ghd, Dixons Carphone, Superdry, Furniture Village, and eBay in over 30 countries.

London, United Kingdom
Founded: 2001
More
Skills
Affiliate Marketing
Paid Search
Social Media
Conversion Rate Optimisation
Web Development
Full Service Agency
Data Analysis
UX
Brand Strategy
SEO

and 14 more

Clients
ghd
new balance
Furniture Village
Dixons Carphone
Rajapack
Superdry
Hiscox
bolt burdon kemp
GAP
Legal & General

and 3 more

Sector Experience
Charity
Cosmetic / Beauty
Electronics
Fashion
Leisure
Recruitment Services
Retail
Travel
Financial services
Gaming

and 6 more

Less

Helping Hiscox to achieve first organic position for highly competitive ‘professional indemnity insurance’ keywords

by Jennie Kitchin

The Objectives

Hiscox sought to improve its organic ranking for ‘professional indemnity insurance’ keywords.

This area of search is highly scrutinised by Google and incredibly competitive, with 15,000 searches per month.

The keywords were also being targeted by Hiscox’s competitors, with some achieving three simultaneous rank listings.

The Strategy

Having monitored the SERP landscape through many core and industry-focused Google algorithm updates, we were able to get a firm grasp on the key elements that Hiscox’s landing page would need to provide in order to rank well.

Working on-page, we raised the professional indemnity topic’s internal site authority and, consequently, its position in SERPs.

The Results

We achieved first organic position for the ‘professional indemnity insurance’ keywords.

As a result, Hiscox’s site traffic immediately increased by 27% and, after a month of ranking at position one, traffic was 75% higher than at the same time the previous year.

The campaign saw a revenue increase of 40% and a 20% uplift in sales.

Tags

SEO

Clients

Hiscox